Sioux Falls City Football Club is the first women’s elite soccer club in South Dakota. They're a community focused amateur soccer club that strives to provide the highest level of developmental soccer opportunities for elite women in the Sioux Falls region. During our strategy sessions we focused on the purpose of the club, knowing it can be more than just a team but a brand that positively contributes to the community, on and off the pitch. For their inaugural season, SFCFC did an amazing job standing up for social causes that are important to a healthy society, ultimately being named Franchise of the Year in the Northern Conference of the WPSL. Through support and collaboration with community-based businesses and organizations, they uphold the values of authenticity, integrity, and purpose.
To everyone at Nike Global Football Apparel that was a part of this - muchas gracias.
Client
Sioux Falls City FC
Service
Strategy / Branding / Apparel Graphics / Social Media Templates
#thisisourcity
During our strategy sessions the founders chose to stay away from a crest that could resemble a police badge or more traditional shield type badge. SFCFC was always clear that they’d be an inclusive team, so I felt a circular shape would best fit the design. It was clear the founders wanted to transform and create positive change for their athletes and community. Inspired by the delta symbol that signifies change or transformation, I created a mark that embodied the club’s vision and could stand strong on its own.
I continued the idea of transformation by using the team colors in a dynamic and fluid expression, coupled with the perennial strength of black plus white.
With this uniform I wanted to highlight the concept of consistent and repetitive steps the entire club must take to create significant transformation.
When creating custom patterns I wanted to make sure we drew visual cues from the crest in fresh and dynamic ways.
The numbers continue the crest’s linear language with the simplified version of the antibadge as a DNA stamp.
Supporting graphics were created for fanwear, social media, and branding.
I created templates for their social media to save the club precious time and ensure brand consistency.