Client
Nike MLB Apparel
Service
Storytelling / Art Direction / Color Design / Apparel Graphics
This City Connect jersey is a modern update to a classic - the iconic 1974 uniform that Hank Aaron wore when he hit home run 715 to break Babe Ruth's record. The Atlanta Braves reps their city with "The A" on the chest - the name that all Atlantans know. They always battle "For the A" and now for the first time, have a visual representation for all that they play for emblazoned on their chest.
To everyone at Nike that was a part of this - muchas gracias!
“The Atlanta Braves are proud to honor Hank Aaron with our City Connect uniforms,” Braves president and CEO Derek Schiller said. “We are thankful to Nike, who collaborated with us on the designs as we recognized the impact that Hank continues to have on our organization while also celebrating the role of the Braves in our community.”
