BRAND STRATEGY
RESEARCH
This studio believes that listening to your community leads us to discover authentic insights that will resonate in your market. Your brand is here to inspire and connect with them. We incorporate relevant design references while understanding everyone’s needs and desires, to provide a solution that creates loyal fans.
STRATEGY
Our research helps us create a strategy that will find your unique place in the market. We believe in having a clear plan of execution that’s effective and easy to communicate. This will help you stand out and get noticed by the correct audience.
BRANDING & POSITIONING
Your organization is more than just a team or athlete, it’s a brand. And your brand is more than just a logo, it’s an expression of your strategy in words, tone, color, design, and imagery. Branding is emotional, and its counterpart - positioning, is rational. Positioning is the expression of your organization’s strategy in precise phrases that convey differentiation, role, and relevance.
BRAND IDENTITY
RESPONSIVE LOGO DESIGN
The need for flexibility in logo design has grown with the demands of our digital environment. Alongside a primary logo that is usually used for print, secondary or tertiary logos require simplified versions that execute better on small areas of a screen.
BRAND GUIDELINES
For the purpose of clarity and consistency, we create defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help organizations demonstrate what the company is, what it does, and what it stands for in a transparent and authentic way.
CUSTOM TYPOGRAPHY
The primary benefit to a custom typeface is that you have ownership of it. You own the intellectual property, so the design becomes synonymous with your brand. It’s an extension of your responsive logo design and further communicates who you are and what you stand for. We aim for your organization to be recognized through every aspect of its communication.
COLOR DESIGN
Color is very significant to the human mind. A color scheme is one of the first elements to communicate the message behind the design on both visual and psychological levels. It’s one of the most important elements, that when used correctly, can create ideas, express messages, spark interest, and generate certain emotions. On a more rational level, it can support your positioning in the market.
APPAREL GRAPHICS
NARRATIVE
Good stories always captivate audiences. After completing design research to understand your market’s needs and desires, we use the discovered insights to tell a story. Having a story throughout your project means marketing the design at launch time is also clear and direct, as you already know exactly how that story shows your product’s value.
UNIFORMS & TRAINING GEAR
A core learning from Nike was, “look good, feel good, play good”. We take this belief to heart and carry it through our entire process. Starting with the grind of preseason, all the way to the championship game, your organization needs to look better than the competition. We combine a compelling and authentic narrative with evocative graphics to create some truly outstanding uniforms and training gear.
CUSTOM PATTERN & NUMERAL DESIGN
Working as an extension of your brand identity, we design custom patterns, numbers, pride graphics, jock tags, and detail forward graphics that support a seasonal narrative while engaging and educating your community. These visuals can also be translated into other parts of your merchandising or marketing, creating more brand consistency in your communication, and stronger visibility.
FANWEAR DESIGN
An organization’s fanbase is an integral part to its success. Their support gives players the confidence they need, in return for the rush of victory and entertainment. Fans want to have pride in their team and also look good while they’re doing it. Most importantly, the economic contribution made by fans gains them the access to represent their team through authentic products.
DIGITAL DESIGN
SOCIAL MEDIA TEMPLATES
Using templates can save you time and energy so that you can focus on what you need to do. It also allows your organization to have a branded, cohesive feed, while creating a visual style that’s consistent with your identity.
WEB DESIGN
A great website for your organization has the ability to attract new fans, make extra money for your team and market your sports organization more efficiently. You can obtain better press coverage as members of the press can easily find you online and get details about your organization. It can also serve as a great tool for recruiting.
BRAND FILMS
This studio understands the importance of digital media and engagement. We create compelling images and content that showcase your brand and uplifts the connection to your team. We know that adding video content to landing pages, emails, or embedded on other platforms will boost your conversion rates, creating even more loyal fans and advocates of your sports organization.
PRICING
Our minimum level of engagement is $3000
TOOLS & SOFTWARE
Adobe CC, Adobe Fresco, CLO 3D, Lotta Browzwear, Miro
CLIENTS
Nike, Jordan, CR7, Baltimore Orioles, Atlanta Braves, Cincinnati Reds, KNVB, Chelsea FC, Atlético de Madrid, Pumas UNAM, Galatasaray, Kaizer Chiefs, Boca Juniors, Neymar, University of Pittsburgh, Volcom, Fox Head