Client
Nike MLB Apparel
Service
Storytelling / Art Direction / Color Design / Apparel Graphics
This jersey is a love letter to Cincy, and an outwards sign of loyalty that transcends baseball. Each unique graphic is an expression of the way the team connects with the city it calls home and the passionate fans who fuel the franchise. Just as Cincinnati, the birthplace of professional baseball, sparked the passion of America's pastime, the Reds City Connect uniforms were developed to ignite the fire and pride in a NEW generation. Fueled by a collective energy, THIS city and THIS team are lighting the way to what comes NEXT.
To everyone at Nike that was a part of this - muchas gracias!
The classic "C" logo receives a modernized look and appears on both the cap and sleeve. It's evolved to this bold badge of honor - symbolizing the vision of today's Reds.
The wavelength lines course throughout the uniform, representing the collective energy that connects and aligns all of Reds Country. The contemporary design of this piping signifies moving forward and lighting the way to what comes next.
