Client
Nike MLB Apparel
Service
Storytelling / Art Direction / Color Design / Apparel Graphics
There is no one storyline that defines Baltimore. They are a 3,000,000-strong metropolis that will never stop being a small town of neighborhoods and individuals who truly reflect their community. This Orioles uniform attests to the power of their diverse narratives, aspiring individualism, and collective journey.
To everyone at Nike that was a part of this - muchas gracias!
Baltimoreans draw strength from the many stories, moments, victories, and tragedies that have defined their 294-year multi-layered history. A proud, gritty, outspoken community that reflects the creativity and resourcefulness of the next generation of Baltimoreans, one whose parents and grandparents poured the steel, repaired the ships, founded the finest universities and greatest hospitals, welcomed the world's immigrants, and integrated the lunch counters.
