Client
Pumas UNAM 2022 3rd Kit Collection
Service
Storytelling / Art Direction / Color Design / Apparel Graphics
The Nike direction for this season was to hyper focus on the local culture of our clubs. I had the good fortune of traveling to Mexico City and collaborating with 3 graphic design students from the Universidad Nacional Autónoma de México. We also had local support from the talented local football design agency Barrilete Cósmico. Our day long inspiration and workshop sessions were extremely productive and educational. The amount of rich history and culture that comes from this iconic institution and stadium was massively inspiring.
To everyone at Nike Global Football Apparel that was a part of this - muchas gracias.
Pumas UNAM has historically used the same 3 colors of white, navy, and gold. The challenge was to provide a fresh color perspective that was authentic to the area, worked with their current palette, and paid homage to the indigenous land where the game is played. During our observations and conversations it was clear that a rich clay color was the solution. For centuries, this color has been a significant part of Mexican culture and rightly fitting for a special alternate kit.
I created a seasonal PUMAS wordmark to be used across the collection, mostly in fanwear product. The type is inspired by the “U” logo of the university.
